Are you looking for a great deal on your wedding dress? Our Strut Bridal Salons in the Los Angeles and Phoenix areas are both offering a $150 discount on our in-stock wedding gowns. These dresses are one of a kind…
NEW DRESS ALERT: Plus Size Wedding Dress with Straps
We know you’ve been asking for more options for plus size wedding dresses with straps, and we’re excited to have delivered! Many of our Spring 2015 wedding dress collections have straps, illusion necklines, or cap sleeves. We just received this…
Phoenix Wedding Dress Sample Sale
We’re so excited that our Phoenix bridal store is be moving to a BIGGER location in Tempe, AZ at the end of the month! But we sure don’t want to move all of our wedding dresses! So we’re having a…
White Saturday Wedding Dress Sale!
We’re excited to announce our biggest White Saturday Wedding Dress Sale ever! We have three ways to save this weekend, November 29th and Sunday, November 30th. Save $100 on your wedding dress–discount good on special order wedding dresses, off the…
From Tomboy to Princess – Shar and Adam
Shar and Adam were married on October 4, 2014 at the Glendale Civic Center. When Shar came wedding dress shopping in our Phoenix bridal store, the first thing she told her stylist was that she was a tomboy. While she…
Plus Size Wedding Dress Fashion Show at Strut
Our Long Beach bridal store recently celebrated our one year anniversary (yay!) with an awesome Fall 2014 Allure Bridals Fashion Show! We also hosted the newly formed Bixby Knolls Wedding Collective, which is a group of Long Beach wedding vendors,…
Amy’s Santa Fe Wedding
Not every curvy bride is lucky enough to live near our Phoenix or Los Angeles area bridal stores. We've seen brides from New York, Boston, Ohio, Chicago and even Canada. We usually end up shipping their wedding gowns to them….
Angie’s Day of the Dead Wedding Theme
Angie and Robert were married April 5, 2014 at Inside The Bungalow in Mesa, AZ. They had an incredible Day of the Dead themed wedding, and Angie was looking for a short, retro style wedding dress. We custom ordered her…
Jessica’s Fourth of July Wedding
Jessica came wedding dress shopping at our Los Angeles-area store just a month before her July 4th, 2014 wedding to Boaz. As a new mother with a one-month old, she was super busy! But Claudia helped her find a great…
Emily’s Blush Colored Lace and Tulle Ballgown
Emily and Austin were married May 2013. Emily was planning a wedding for about 50 guests in a pretty, outdoor setting, and wanted a dress that could look a bit rustic. She chose a tulle ballgown from Allure Bridals….
Cortney’s Tea Length Wedding Dress with Lace Sleeves
Cortney knew exactly what kind of wedding dress she wanted when she came shopping in our Phoenix bridal store–tea length. But she was willing to try on other styles! Still she really liked 50s style wedding dresses with lace, and…
Debbie’s Peacock-themed Wedding at Ancala Country Club
When Deborah came wedding dress shopping at our Phoenix bridal store in March 2013, she was really open to different silhouettes. But she did love lace and tulle and corset boning. Jill helped her find the perfect gown! She looked…
