Bobbie was just the cutest bride! She came in to our Tempe location in October of 2015 looking for the perfect dress for her laid-back country wedding. After a good conversation, we found out that she was looking for a…
Jessica’s Classic Aline Wedding Dress
Jessica’s first stop on her wedding dress search was our Long Beach bridal store just four months before her June 21st wedding to Jorge. She was looking for a traditional wedding gown and definitely did not want anything fitted or…
White Saturday Wedding Dress Sale!
We’re excited to announce our biggest White Saturday Wedding Dress Sale ever! We have three ways to save this weekend, November 29th and Sunday, November 30th. Save $100 on your wedding dress–discount good on special order wedding dresses, off the…
From Tomboy to Princess – Shar and Adam
Shar and Adam were married on October 4, 2014 at the Glendale Civic Center. When Shar came wedding dress shopping in our Phoenix bridal store, the first thing she told her stylist was that she was a tomboy. While she…
Plus Size Wedding Dress Fashion Show at Strut
Our Long Beach bridal store recently celebrated our one year anniversary (yay!) with an awesome Fall 2014 Allure Bridals Fashion Show! We also hosted the newly formed Bixby Knolls Wedding Collective, which is a group of Long Beach wedding vendors,…
Amy’s Santa Fe Wedding
Not every curvy bride is lucky enough to live near our Phoenix or Los Angeles area bridal stores. We've seen brides from New York, Boston, Ohio, Chicago and even Canada. We usually end up shipping their wedding gowns to them….
FAQ: If I Preserve My Wedding Dress, Can I Open the Box?
We recently had the pleasure of meeting the current owner of the Wedding Gown Preservation Company. It has been a family owned business for several generations, and they now offer a 100 year guarantee for wedding dress preservation! We took…
Mandy’s Sparkle and Lace Wedding
Mandy brought her fiance Dennis to go wedding dress shopping at our Long Beach store just a few months before their April 12, 2014 wedding. She loved lace and, more importantly, sparkle! She also had lost quite a bit of…
Torrance Bridal Show–Plus Size Wedding Gowns on the Runway!
We were thrilled to participate in the Torrance, CA bridal show in May. We had the most incredible curvy models strutting down the runway in our plus size wedding dresses and plus size bridesmaid dresses. We got photos of some…
Monica’s Las Vegas Wedding
Monica and Aaron were married May 1, 2013 at Caesar's Palace in Las Vegas. Monica was looking for a ballgown wedding dress with a droppepd waist, lots of sparkle, and chiffon or tulle. She chose Allure Bridals 8901! Monica, an M.A….
Victoria’s Keyhole Back Lace Wedding Dress
Victoria was married on a beautiful December day at Shenandoah Mills in Gilbert, AZ. She wore a fitted lace gown with keyhole back by Allure Bridals, dress style 8764. Here she is with her aunt, who was also her officiant,…
Laura Visited from Oregon and Found Her Dress!
Laura was another bride, who, like Jodie, wanted a gown that was a bit more simple. She was visiting from Coeur d'Alene, Idaho, when she came in wedding dress shopping at Strut with her mom, who lives in Phoenix. We…